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Hotel transaction volume reaching record heights, the recent sale of Panorama taking share

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The hotel investment market is reaching new heights in the Czech Republic with year to date volumes at EUR 530 million and 10 hotel transactions. This is more than a 100% growth compared to the average yearly transaction volume of EUR 250 million, recorded over the past five years. 

Panorama Hotel Prague sold 

Confirming the current trend of the disposals of important Prague hotels, the 440-room 4-star Panorama Hotel Prague has recently changed owner. The Corinthia Hotel Group sold it to the Austrian investor S+B, with Cushman & Wakefield assisting the seller in the transaction. 

Frédéric Le Fichoux, Partner & Head of Hotel Transactions for Continental Europe in the Cushman & Wakefield real estate advisory firm: “The strong interest from investors with diverse source of capital and origin proves again that Prague and the CEE region are increasing their appeal for hotel investors.” 

Prague in the lead 

Of this year’s 10 transactions, six took place in Prague, amounting for EUR 483 million. Of these, four were executed by Cushman & Wakefield, which thus transacted a total of 72% of the deal volume, proving the firm’s hospitality team’s 17 members’ unparalleled expertise and best position in the CEE market: the sale of Panorama Hotel Prague is their 25th transaction in the region in the past 5 years. 

This deal is another of a series of sales of Prague’s big box 4-star hotels: in 2017, the 398-room hotel Diplomat was sold to the Thai investor Ucity, while earlier this year, the 412-room Don Giovanni hotel was sold to the Norwegian investor Wenaasgruppen. 


Tab. 1: Hotel transactions in the Czech Republic in 2019 (year to date) 

Note: C&W = Cushman & Wakefield

Unique opportunity and potential
The Panorama transaction is unique in that not only the large full service 440-room hotel was offered for sale, but so was the adjacent large prime site in Prague 4 CBD (central business district), providing for a huge development potential waiting to be unlocked.

This allowed a number of possible opportunities to be considered – ranging from renovating the hotel and branding it with an international renowned hotel operator while building an office, residential or retail complex on the neighboring plot – to demolition of the existing hotel and constructing an iconic mixed-use project over the two plots (depending on the permits that could be obtained).

More hotel transactions expected
Magsud Rahmanov, Senior Hotel Investment Advisor for Continental Europe in the Cushman & Wakefield real estate advisory firm: “Judging from the record number of interested parties and strong offers from diverse pool of capital the property has received, the appetite for value-add hotel investment opportunities in Prague is high. Therefore, we can expect more hotel transactions to happen in the coming months.”