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PUPA is back!

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Prague, June 1st, 2016 – The Italian leader cosmetics brand PUPA, the n.1 Make-up brand in the Italian market, which in the past was exclusively sold in the Tuzex stores, will be available again in the Czech Republic. Its first store in the Czech Republic will open on June 8th. It will be placed in the Černý Most shopping centre. Cushman & Wakefield, which is exclusively representing the brand throughout its expansion, facilitated the lease of the space. 

“We also represent the PUPA chain, which trades in 70 countries around the world, in other countries. Over the last 2 years, PUPA, in cooperation with us, have opened 15 stores in other European countries,” says Tomáš Vavrečka of Cushman & Wakefield who was involved in the opening of the first Czech store and adds: “After successful operations in Slovakia, expansion to the Czech market was a logical step.” 

The cosmetics market in the Czech Republic is constantly growing. 

“We already have plans to open several other stores in the Czech Republic in the coming years. A further very important new opening in Prague will be coming very soon. These will not be located only in shopping centres. We will also open bricks and mortar stores in selected cities. By 2019, PUPA should be available in all major regional cities in the Czech Republic,” says Andrea Conti, Managing Director of PUPA Czech s.r.o. 

PUPA is a high quality, creative and full of colours cosmetics brand with a wide comprehensive assortment proposed in the market with the most affordable price for offered quality. The price position, its best value for money ratio, its wide products range either on make-up as well as on accessories, bath & body care, skin care, classic and creative emotional beauty kits could be an advantage for PUPA to be different from brands even recently entered in the Czech cosmetics market with a higher level of product prices, such as MAC, Kiehls and others. High quality mass oriented cosmetics brands are still scarce on the Czech market.