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New brands in Prague´s centre

Max Mara Slovansky Dum
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A flag-ship outlet situated in the most expensive shopping street in the Czech Republic – Na Prikope in Prague – will be opened by Deichmann the shoe-brand. In this way, it will follow suit with other global brands that have moved to the location recently. The  premises were introduced  to Deichmann by the Retail Team of Cushman & Wakefield.

“By placing its outlet in the busiest shopping street in Prague, Deichmann, which has become the most significant shoe vendor in the Czech Republic, has reached the peak of its expansion here. Its new flag-ship store keeps abreast of other significant brands. The Na Prikope Street remains the most attractive location for global merchants not only in Prague but all over Central Europe. Everybody wants to be seen there but only the strongest among them can afford it”, says Mr Jan Voslář, Head of the High Street Team of Cushman & Wakefield.

According to the study ‘Main Streets Across the World’ published annually by Cushman & Wakefield, rents for the prime shops in Na Prikope Street may be as much as in excess of fifty thousand Czech crowns per one square metre per year. At the same time, merchants are willing to wait for as long as several years for their dream outlet.

Offers of fashion goods in central Prague have also been enriched by the Weekend Max Mara brand, which opened its store in Slovansky Dum in June. It is its largest sales outlet in the Czech Republic, and its lease was also arranged by the High Street Team of Cushman & Wakefield. Shortly before that, Bershka of the Inditex group occupied an outlet immediately next to the entrance to the underground station at Mustek.
“Interest has also been shown in other streets in the city centre – for example, the UK brand Karen Millen has established itself in Zelezna Street, also assisted by the C&W High Street Team, and there are many other brands that have been watching the centre of Prague with interest”, adds Mr Jan Voslar.