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Sports Direct

Sports Direct
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The Challenge

The well known UK retailer Sports Direct chose the Avion Shopping Park Zličín to open its first retail outlet in Prague. The unit is over 2.000m2 or sales area. C&W were appointed 6 weeks before the opening date with overall project and construction management responsibility for achieving the critical pre-christmas opening date.

The Solution

Step 1: Liaise with the landlord to approve the design project. Put together a list of all sub-contractors for the fit-out works. Tender, recommend and negotiate contract with all selected sub-contractors. Initialize cooperation with IT and merchandise suppliers.

Step 2: Manage and control the day to day on-site performance and delivery of the fit-out works. Liaise with all sub-contractors and coordinate them with Sports Direct appointed sub-contractors and the shop operational team.

Step 3: Cooperation in the taking over of the finished retail unit while ensuring that all Sports Direct requirements were met. Assisting with staff training and managing handover to the Sports Direct local shop team.


The Results

The Sports Direct store was opened on schedule and within the Sports Direct approved budget on 27 November 2012. Sports Direct has made a successful entry to the Prague sports equipment retail market.