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Hard Rock Café – A Flagship store for the Czech Republic


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The Challenge

Hard Rock Café appointed C&W to advise and secure them a location in Prague for a Hard Rock Café restaurant.


The Solution

C&W provided an analysis of the retail market in Prague / Czech Republic.

C&W selected over 14 potential sites in the prime city centre of Prague.

C&W together with Hard Rock Café shortlisted preferred locations where C&W started negotiations.

C&W established the project team including local lawyers, construction advisors and led negotiations with landlords about lease agreement and building permissions.


The Results

C&W secured, on behalf of Hard Rock Café, an absolutely unique location in Prague, in the historical building at Male namesti on Kings way, close to the Old Town square. The restaurant is performing very well and has unique atmosphere.